Bengaluru, India · open to senior roles

I bring my own characters to the table.

Product Designer Builder Illustrator maladaptive daydreamer

I believe real work builds lore. Story and meaning first. Screens second. I design products, build them, and draw the people who live inside them.

the characters are mine too

the short version, in numbers —

122

projects shipped to a live URL on Produsa

7.85×

ROAS for a 25-year watch business, first online revenue in a quarter-century

340

verified owners on a trust-first escrow marketplace

years designing, building and leading product & brand work

Selected work

Four projects that went the distance.

each one shipped, measured, and still running →

Produsa · Boit Technologies

What does it look like when an agentic organisation builds your product for you?

Role: Product Designer
Scope: AI Product · UX · Agentic Architecture
Result: Live at produsa.app · 122 projects shipped

Product DesignAIAgentic UXCursor

Read the case study

Produsa build screen — chat left, live prototype centre

Supaca

How do you build trust in a community where every transaction is worth crores?

Role: Lead Product Designer
Scope: iOS & Android · UX Research · Design System
Result: 340 verified owners · Live escrow marketplace

Product DesigniOSAndroidTrust Architecture

Read the case study

Supaca app screens — owner verification flow

Bizotico

A 25-year offline watch business had to go digital without losing what made it worth trusting.

Role: Lead Product Designer
Scope: Shopify · Mobile-first · Design System
Result: 7.85× ROAS · First online revenue in 25 years

E-commerceInformation ArchitectureShopifyDesign System

Read the case study

Bizotico storefront — mobile-first catalogue

VIST Labs · Illinois, USA

The UI/UX for an Illinois cannabis-tech company entering digital for the first time.

Role: Product Designer & Design Lead
Scope: UX Research · Information Architecture · UI
Result: Pharma-grade system · Live B2B storefront

UI/UX DesignResearchIAB2B

Read the case study

VIST Labs interface — B2B ordering system

More work

Brand and e-commerce work through Bleed and Margins, my studio, for luxury and heritage brands. Sintero, Koodai Kind, Kutty Jetty.

See the freelance & brand work

The thesis

Real work builds lore. Story and meaning first. Screens second.

— that’s the whole job, really.

Off the résumé

Some things worth mentioning.

Tap a card

Desserts · free, no ask

The other things I make.

Political satire. Illustrations. Posters. An animated show in progress. Apps that should not exist but do. Take a look before you decide anything — it’s all here, nothing walled.

desserts portal — a wall of the stuff I make for no reason

See the desserts

Résumé